CARDIO LIVE RACQUETBALL
This is a rigid-construction packaging project created for the fictitious sporting brand, cardio LIVE. It is targeted towards recreational racquetball players. The kit includes a water bottle, glove, 2 rolls of racquet tape, 3 racquetballs, 2 wristbands, and a sweatband. Typography is used to reflect the fast pace of the game. Orange and blue are used to create vibrancy. The box proportions reflect a racquetball court and the box is shaped like a shoebox with a shoelace used as a closure.
exterior view
side view
the box, based off of the court dimensions as well as a shoe box, plus all of the kit's items.
all items included in the kit.